While doing “Something Different” were the buzzwords everywhere, we decided to do “Something Very Basic”. We went back to the roots. The roots of high quality, high performance, reliability and value. We understand that when you buy a product, you have certain performance value expectations from it. We keep striving hard to bring in that value very strongly into every Alan Truman product you own. Each and every time! We do not add frills, trinkets, colour, bits and buttons to our products to make them look good and attractive. If the addition to the product and the product itself doesn’t give you a reason to make your hair look beautiful, it doesn’t exist in the Alan Truman world. The cheapest is not always the very best. Neither for your hair, nor for your clients’. Hence when the world is flooded with cheap lookalikes, we strive to bring you something of value. Not expensive. Not cheap. Good things have always come at a price, and they always will.