Instantly transforming hair since the 1970’s, Batiste quickly grew to be the world’s leading Dry Shampoo brand with best in class and award-winning formulations. Today, Batiste has evolved well beyond Dry Shampoo and is trusted as the beauty insider’s secret weapon for all on-the-go hair care needs. Rooted in London fashion styling, we stand out from the crowd with our quirky attitude and on-trend designs. Loved and trusted by consumers and haircare professionals, we place them at the heart of everything we do.
Batiste has always been the stylists’ trusted secret weapon and the catwalk’s hero. Whether it’s bringing iconic styles to life in the salon, transforming looks for the catwalk or making women walk taller on the city streets, Batiste has been taming, cleansing, invigorating and enlivening tresses since the 1970’s. Batiste launched in the 1970’s as a branded answer to using talcum powder to cleanse hair and prolong time between washes. In the 1980’s, Batiste was discovered by the wider fashion industry and by the 1990’s, it was a kit bag must-have amongst successful session stylists on the British catwalks.
