What it is: Your favorite filter in a bottle is back, and it's better than ever! With the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte finish and it's fragrance-free! The true filter effect gives instant coverage so seamless that it immediately unifies skin tone and texture as it blurs skin to give a radiant finish. The non-cakey formula is life proof (waterproof, super long wear (24hr), transfer proof, fade proof, sweat proof, humidity proof), so essentially this foundation is your new BFF. No matter what the weather, occasion or situation, #FauxFilter Luminous Matte will never let you down. This new and improved formula is Huda's ultimate full coverage foundation that she can't live without!