Jeffree Star Cosmetics

Jeffree Star Cosmetics is an American cosmetics company founded by internet personality Jeffree Star. Star claims to have invested his life savings to start the company's makeup line in 2014 with an initial three liquid lipstick colors. The company is estimated to sell US$100 million annually. All products are vegan and cruelty-free. The company is co-owned by Star and his business partner Jeff Cohen.