Founded in 2019, Kay Beauty is jointly developed between Bollywood actress Katrina Kaif, and India’s largest Specialty Beauty and Personal Care Platform, Nykaa, creating a bridge between high glamour and skincare. Each product is enriched with skin-loving ingredients that have been hand-picked by Katrina and built on the principle #MakeupThatKares. Kay Beauty products are cruelty free and truly define the premium category through its packaging and finest quality formulations. Besides being true to the global trend of #MakeupOnTheGo, the products are high on performance. The brand is exclusively available on the Nykaa website and app, and at all Nykaa stores across India.
