Mario Badescu had a singular vision: he wanted to introduce to New York City his European-style facials (mastered back in his native Romania) based on classic, Old World techniques. To Badescu, beauty and skin care were unequivocally intertwined. He understood the uniqueness of skin, and thus came to design a line of handmade products to suit clients’ individual skin types and needs.
It was in 1967, out of his Manhattan home, when the renowned salon was born.
Word of mouth alone earned him a loyal following, and within a few years, Mario Badescu gained recognition as a touchstone of quality skin care.
Today, his legacy is carried on by the Cabasso family, which continues to uphold our founder’s belief in using fresh botanical and natural ingredients. For nearly half a century we’ve been the name that transcends generations and spans the entire life-cycle of skin: from powerful acne solutions to potent anti-aging treatments, we customize entire regimens for every skin type and concern imaginable.
Simple, gentle, effective skin care is our philosophy—and for that, we’ve earned the reputation of being an editor darling and celebrity go-to worldwide.
