What it is Maybelline New York’s Hypercurl Mascara gives curled eyelashes with a curl lock formula that lasts for up to 18 hours. The Hypercurl formula in the mascara works to achieve a dual effect: it instantly builds 3 times the volume in your lashes and helps curl them, giving you thick, curly lashes that look ultra-glam. Benefits Hyper-volumized, hyper-curled lashes. - Exclusive Curl-lock formula contains sealing wax to make and keep a fully volumnized curl from root to tip - Locks curls for up to 18 hours - Contact lens safe, ophthalmologist-tested - Waterproof How to use/apply STEP 1: Start at the base of your lashes and slowly drag the wand upwards in a zig-zag motion. STEP 2: Use the wand to comb out any clumps on your lash tips.