What it is Maybelline's Drama Gel Liner is a waterproof gel based eyeliner having a long-lasting gel formula that achieves dramatic eye looks easily. Benefits Achieve winged drama with Maybelline's super-concentrated oil-free gel eyeliner. This smudge-free formula sets instantly and glides on easily to deliver intense color that lasts up to 24 hours. How to use/apply Glide the gel liner along the lash line from the inner to outer corner of the eye.