What it is Meet Superstay Vinyl Ink Longwear Liquid Lipstick for transfer-proof vinyl shine color and up to 16 hour wear. Maybelline Vinyl Ink's longwear lipstick Color Lock formula defies smudging and transfer and provides an instant shine finish. Shake the glossy lipstick before applying on clean, dry lips. Available in 8 original vinyl shades! Benefits 1) Shake up your longwear with Super Stay Vinyl Ink. This Liquid Lipstick delivers transfer-proof saturated vinyl shine color and up to 16HR wear 2) Maybelline Vinyl Ink's color lock formula defies smudging and transfer. 3) Available in 8 original vinyl shades! From poppy brights to saturated red tones and even the perfect everyday neutrals, express yourself with this longwear Maybelline lipstick. How to use/apply To apply this long lasting lipstick—simply shake, swipe and go. For the perfect vinyl lip, first shake up Maybelline Vinyl Ink Lipstick for atleast 5 seconds before applying. Next apply to lips using its precise flocked tip applicator. Lastly, let dry and...go! #shakeswipego