Born in 2013, Plum is India’s first 100% vegan beauty brand. We offer over 180 SKUs of cruelty-free & non-toxic products with a strong portfolio in skin care, hair care, body care and makeup, with an omnichannel presence. We are present in 250+ cities with 1,000+ assisted retail multi-brand outlets and 10,000+ unassisted outlets. We also have 12 operational exclusive stores and are planning to scale this up to 50+ in the near future.
Our products are formulated with what we call “good science”, proven plant-derived actives & lots of love. Delightful, safe and effective is what we strive to be. It is the clean way or the highway for us!
All our products are 100% vegan and 100% cruelty-free (we’re PETA approved too!).
The Pureplay family houses 3 brands:
1. Plum (www.plumgoodness.com): A fresh line of 100% vegan clean beauty products that’s all about delighting your skin, your senses and the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish - and delight, using some of the richest sources of natural nutrients, in sync with “good science”.
2. Plum BodyLovin' (https://plumgoodness.com/pages/bodylovin) : A 100% vegan & cruelty-free line of incredibly fun bath & body plums that get you to “Love. Every. Inch.” Made with loadsa love, sass & body positivity, BodyLovin' urges you to adopt the #JudgementFree life and celebrate your FAB bod, all day, every day!
3. Phy (www.thephylife.com): A dermatologically-tested, 100% vegan specialist grooming range for men, driven by the beliefs that “good” products are worth the effort, that a conscience is non-negotiable, and that “one-size-fits-all” doesn’t work. Phy believes in using “good science” & proven natural actives to make effective products that perfectly complement "thephylife”.
Interested in working with us? Visit our Career Website for opportunities
