As a brand, Shantnu & Nikhil, have always reiterated the vison of belonging to something that is bigger than ourselves and its underlying spirit that symbolizes progressivism and distinctiveness….The brand does not wish to preach or dictate, they believe that the clothes create the dialogue…..it is a brand for strong men & women who represent a mentality of fighting for what they believe in, a sentiment which is relevant to both India and the world….The brand believes in nostalgically re-inventing Indian history through the art of the cloth by constantly breaking the myriad stereotypical notions of tradition & fashion and instead breeding a new minimalistic culture of refined and progressive design depicting gender equality and cross-cultural expression…what emerges is the powerful, the strong, the fearless & the determined woman ready to fight the fight…our silhouettes and colors do not represent the India of yore, or the India of the Raj but a take from the decadent past, to write the future….dramatic and heroic re-appropriation of male presence through female form always takes center stage in our design philosophy….feminine/masculine, hard/soft, defend/protect is the brand direction for Shantnu & Nikhil
