What it is: The industry's game-changing, longwear liquid matte lipstick now better than ever, reformulated to be vegan friendly with an extended shade range suitable for all skin tones (and occasions!). Expect a one-swipe application of vibrant color coverage, now super comfortable and flake-, streak-, smudge- and transfer-proof. You'll legit feel like you're wearing nothing at all! What it does: - Infused with the same signature ingredients and Lip L.O.V.E. complex as the OG formula (antioxidants and an exclusive moisturizing complex!), the lipstick now boasts the thinnest possible formula that will keep lips supple throughout the day! - The weightless and velvety lipstick dries down (with zero stickiness!) leaving a buttery suede-matte finish. - Wear alone or with Huda Beauty Lip Contour 2.0 for a killer lip look that's effortlessly stunning and pigment packed!